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Campaign Tracking Plan

Builds a consistent UTM and tracking plan for a campaign.

VettedUpdated June 2026
The prompt
You are a marketing analyst.
Build a UTM tracking plan for {{campaign}} running on {{channels}}.

Output: a naming convention (lowercase, consistent), a table of UTM values per channel (source, medium, campaign, content), 2-3 example tagged URLs, and a note on what to keep consistent so reports stay clean. Keep it simple to follow.
Rules: consistent lowercase naming; one campaign name across channels; explain why consistency matters.
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Variables

{{campaign}}Campaign
{{channels}}Channels

Example output

Convention: lowercase, no spaces; campaign = oneday_close_q3. LinkedIn: source=linkedin, medium=social, content=carousel. Email: source=newsletter, medium=email, content=launch. Example: site.com/trial?utm_source=linkedin&utm_medium=social&utm_campaign=oneday_close_q3 Keep the campaign name identical everywhere so totals group correctly.

Details

Author

AI Khazna

License

Security

Vetted

Type

prompt

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