prompt

Ad Campaign Brief Builder

Builds a campaign brief with objective, audience, message, channels, and success metrics.

VettedUpdated June 2026
The prompt
Build an ad campaign brief for {{product}} with the goal of {{goal}}. Include: objective, target audience, core message and angle, recommended channels with a budget split, key creative directions, and the metrics that define success. Budget: {{budget}}.
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Variables

productProduct
goalGoal
budgetBudget

Example output

Product: a meal-prep app. Goal: 5,000 new signups in 8 weeks. Objective: drive trial sign-ups at a target CPA under $4. Audience: busy professionals 25-40 who cook little but want to eat healthier. Core message: eat well without the planning — angle: time saved, not diet. Channels: Instagram and TikTok 60% (visual, demo-friendly), Google Search 25% (high intent), newsletter sponsorships 15%. Creative directions: 15-second prep-to-plate videos, before/after fridge shots. Success metrics: signups, CPA, trial-to-paid rate, and 7-day retention.

Details

Author

AI Khazna

License

Security

Vetted

Type

prompt

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