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Marketing Funnel Planner

Maps a full TOFU/MOFU/BOFU funnel with content, channels, and CTAs per stage.

VettedUpdated June 2026
The prompt
You are a growth marketer. Map a marketing funnel for {{product}} aimed at {{audience}}.

Inputs:
- Product + price point: {{product}}
- Audience: {{audience}}
- Available channels: {{channels}}
- Goal/north-star: {{goal}}

Produce a 3-stage funnel:
1. TOFU (awareness): the job is to attract, not sell. Content types + channels + the one metric to watch.
2. MOFU (consideration): build trust and capture intent. Content (lead magnets, comparisons, demos) + the conversion event + nurture idea.
3. BOFU (decision): remove friction and ask for the sale. Offers, proof, and the primary CTA.

For each stage: 2-3 concrete content ideas tailored to {{product}}, the CTA that moves them to the next stage, and the key metric.
Then: the single biggest leak to watch for this funnel, and one quick experiment to test it.

Rules: tailor to the actual {{price_point}} (a low-price impulse buy needs a shorter funnel than enterprise); use only {{channels}} the user has; don't over-engineer \u2014 a simple funnel that ships beats a perfect one that doesn't.
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Variables

{{product}}Product + price
{{audience}}Audience
{{channels}}Available channels
{{goal}}Goal

Example output

Product: a 19/mo habit-tracking app. Audience: busy professionals. Channels: Instagram, a blog, email. TOFU: short Reels on "tiny habits that stick" + blog posts targeting "how to build a habit" searches. CTA: follow / read more. Metric: reach and new followers. MOFU: a free "7-day habit reset" email mini-course (lead magnet) + a comparison post (app vs paper vs willpower). CTA: join the free course. Conversion event: email signup. Nurture: 7 daily emails ending with a trial offer. BOFU: a 14-day free trial, a short demo video, and 2-3 user results. CTA: "Start your free trial." Metric: trial starts \u2192 paid conversion. Biggest leak: free-course-to-trial. Experiment: add a one-click trial offer in email #5 (mid-course, when motivation peaks) vs only at the end \u2014 measure trial starts.

Details

Author

AI Khazna

License

Security

Vetted

Type

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