Renewal Negotiation Playbook

Build a renewal negotiation playbook:

Customer Account: {{account_name}}
Current Contract Value: {{current_value}}
Renewal Proposed Value: {{proposed_value}}
Customer Pain Points: {{pain_points}}
Churn Risk Level: {{risk_level}}

Create a playbook with:
1. Opening position & rationale (pricing anchor)
2. Value recap (ROI quantified, new features, support)
3. Trade-off scenarios (term length, volume, timing)
4. Concession hierarchy (what we can/cannot move)
5. Walk-away threshold
6. Win-back alternatives if renewal fails
7. Escalation path (who to loop in if stalled)