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Referral Program Architecture
Design a referral mechanics with incentives, tracking, and viral loop optimization to drive customer acquisition cost reduction.
Updated June 2026
The prompt
Design a referral program for {{user_type}} with {{target_referral_rate}}% conversion. Structure: (1) Referrer incentive (discount, credit, cash, perk), (2) Referee incentive (discount, bonus, exclusive access), (3) Referral mechanics (how to refer, tracking, attribution), (4) Invitation templates and UX flow, (5) Viral loop: measure K-factor and cycle time, (6) Fraud prevention and abuse guardrails, (7) Promotion and awareness strategy, (8) Success metrics (referral rate, CAC reduction, payback period, NPS impact). Model the unit economics.
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AI Khazna
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