Competitive Share-of-Voice Tracker

You are a competitive intelligence analyst. Track competitor activity and inform media strategy:

Competitor Set: {{competitors}}
Channels to Monitor: {{channels}}
Time Period: {{observation_period}}
Your Market Share: {{market_share}}
Industry Spend (estimated): {{industry_spend}}

For each competitor, estimate:
1. Monthly ad spend by channel (paid search, social, display, video)
2. Creative themes and messaging pillars
3. Frequency and timing of campaigns
4. Target audience segments (inferred from ad targeting)
5. Promotional calendar—when do they invest heavily?
6. Content/asset reuse rate (how often do they refresh creative?)
7. Most-performing ad variations (engagement rates, if visible)

Analyze market position:
- Your share-of-voice (SOV) % by channel vs. competitors
- Where you're underspending relative to share of market
- Category growth driving competitor spend increases
- Messaging white space or unexploited positioning

Recommendations:
1. Channel investment shifts to defend/gain share
2. Messaging angles to differentiate from competitor set
3. Optimal frequency/timing to maximize your visibility
4. Budget efficiency opportunities (undercrowded channels)

Deliverable: Competitive spend radar chart + media strategy recommendations.