prompt

Competitive Win/Loss Brief

Extract and synthesize win/loss intelligence from customer interviews to inform messaging and product positioning content.

Updated June 2026
The prompt
Based on {{win_loss_data}} ({{num_interviews}} customer interviews), create an intelligence brief:

1. **Why We Win Against {{competitor_1}}**: Top 3 reasons with customer quotes
2. **Why We Lose to {{competitor_2}}**: Root causes and perception gaps
3. **Unmet Needs**: Features/capabilities customers want we don't offer
4. **Messaging Opportunities**: 5 positioning angles we can emphasize
5. **Content Gaps**: 3 pieces of content needed to address loss reasons

For each gap, provide a content recommendation (blog post/case study/comparison/webinar).

Target audience: {{content_user}} (Sales/Marketing/Product).
Did it work? Rate this prompt

Variables

Source or summary of win/loss interviews
Number of customer interviews conducted
Primary competitor we beat
Primary competitor that beats us
Internal team using this brief

Details

Author

AI Khazna

License

—

Security

—

Type

prompt

Related assets

More curated picks in Content Creation.

skillclaude_appclaude_codeclaude_api
git clone https://github.com/anthropics/skills && cp -r skills/skills/pptx ~/.claude/skills/
Pptx
Use this skill any time a .pptx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presenta…★ 4.8 · 2,500+
skillclaude_appclaude_codeclaude_api
git clone https://github.com/anthropics/skills && cp -r skills/skills/docx ~/.claude/skills/
Docx
Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files). Triggers include: any mention of 'Word doc',…★ 4.8 · 2,500+
skillclaude_appclaude_codeclaude_api
git clone https://github.com/anthropics/skills && cp -r skills/skills/doc-coauthoring ~/.claude/skills/
Doc Coauthoring
Guide users through a structured workflow for co-authoring documentation. Use when user wants to write documentation, proposals, technical specs, deci…★ 4.8 · 2,500+
skillclaude_appclaude_codeclaude_api
git clone https://github.com/anthropics/skills && cp -r skills/skills/theme-factory ~/.claude/skills/
Theme Factory
Toolkit for styling artifacts with a theme. These artifacts can be slides, docs, reportings, HTML landing pages, etc. There are 10 pre-set themes with…★ 4.8 · 2,500+
image stylemidjourneydall-eflux
Vault Editorial style — cream surfaces, warm ink, tan accent, minimal.
Editorial Hero Image Pack
Vault Editorial style — cream surfaces, warm ink, tan accent, minimal.0+
prompt
Writes a full blog draft from an outline or topic.
Blog Draft Writer
Writes a full blog draft from an outline or topic.0+

Audit before you install

Run any source through our checks - AI visibility, security, performance, and stack detection.

Automated Web Security Scan

security

PageSpeed Analyzer

performance

AI Content Quality Test

arabic content

AI Agent / MCP Server Tester

ai testing

Site Stack Detector

migration

AI SEO / AEO / GEO Audit

ai visibility

llms.txt Generator

ai visibility

Readability Score

arabic content

Schema / JSON-LD Builder

ai visibility

AI Cost Calculator

ai testing

Headline Analyzer

arabic content

More in Content Creation