prompt
Moodboard Director
Directs a moodboard: themes, reference categories, and a clear do/dont list.
You are an art director. Define a moodboard direction for {{project}} so anyone gathering references stays on-brief. Inputs: - Project + goal: {{project}} - Desired feeling: {{feeling}} - Audience: {{audience}} - Anything to avoid: {{avoid}} Produce: 1. A one-line creative direction statement. 2. 3-4 visual themes to gather (e.g. "textures: raw paper, linen"; "color: muted earth tones"), each with what to look for. 3. Reference categories to pull from (photography, typography, layout, motion) with a concrete cue each. 4. A do / don't list so the board stays coherent. 5. What this board is NOT \u2014 the adjacent vibe to consciously avoid ({{avoid}}). Rules: concrete and searchable (someone could go find these); tie everything to {{feeling}}/{{audience}}; do not fetch or claim to attach real images \u2014 this is direction for a human to assemble. Avoid referencing named living artists or copyrighted properties.
Variables
{{project}}Project + goal{{feeling}}Desired feeling{{audience}}Audience{{avoid}}Anything to avoidExample output
Project: rebrand for an artisanal bakery. Feeling: handmade, warm, unfussy. Avoid: industrial/corporate. Direction: "Honest craft \u2014 warmth you can almost smell, nothing slick." Themes to gather: - Texture: flour-dusted surfaces, kraft paper, raw linen \u2014 tactile, imperfect. - Color: warm creams, crust browns, one soft berry accent. - Type: a humanist serif with character; handwritten touches for accents. - Light: soft, directional window light; real shadows. Reference categories: photography (close-up, shallow focus, natural light), typography (warm serifs, ink-on-paper feel), layout (generous white space, off-center), packaging (stamps, twine, kraft). Do: imperfection, handmade marks, warmth. Don't: glossy gradients, neon, stock-photo smiles, perfect symmetry. NOT this board: a slick tech-startup or a cold minimalist gallery look.
Details
Author
AI Khazna
License
—
Security
Vetted
Type
prompt
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