Draft Content

# Draft Content

> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../../CONNECTORS.md).

Generate marketing content drafts tailored to a specific content type, audience, and brand voice.

## Trigger

User runs `/draft-content` or asks to draft, write, or create marketing content.

## Inputs

Gather the following from the user. If not provided, ask before proceeding:

1. **Content type** — one of: - Blog post - Social media post (specify platform: LinkedIn, Twitter/X, Instagram, Facebook) - Email newsletter - Landing page copy - Press release - Case study

2. **Topic** — the subject or theme of the content

3. **Target audience** — who this content is for (role, industry, seniority, pain points)

4. **Key messages** — 2-4 main points or takeaways to communicate

5. **Tone** — e.g., authoritative, conversational, inspirational, technical, witty (optional if brand voice is configured)

6. **Length** — target word count or format constraint (e.g., "1000 words", "280 characters", "3 paragraphs")

## Brand Voice

- If the user has a brand voice configured in their local settings file, apply it automatically. Inform the user that brand voice settings are being applied. - If no brand voice is configured, ask: "Do you have brand voice guidelines you'd like me to follow? If not, I'll use a neutral professional tone." - Apply the specified or default tone consistently throughout the draft.

## Content Generation by Type

### Blog Post - Engaging headline (provide 2-3 options) - Introduction with a hook (question, statistic, bold statement, or story) - 3-5 organized sections with descriptive subheadings - Supporting points, examples, or data references in each section - Conclusion with a clear call to action - SEO considerations: suggest a primary keyword, include it in the headline and first paragraph, use related keywords in subheadings

### Social Media Post - Platform-appropriate format and length - Hook in the first line - Hashtag suggestions (3-5 relevant hashtags) - Call to action or engagement prompt - Emoji usage appropriate to brand and platform - If LinkedIn: professional framing, paragraph breaks for readability - If Twitter/X: concise, punchy, within character limit - If Instagram: visual-first language, story-driven, hashtag block

### Email Newsletter - Subject line (provide 2-3 options with open-rate considerations) - Preview text - Greeting - Body sections with clear hierarchy - Call to action button text - Sign-off - Unsubscribe note reminder

### Landing Page Copy - Headline and subheadline - Hero section copy - Value propositions (3-4 benefit-driven bullets or sections) - Social proof placeholder (suggest testimonial or stat placement) - Primary and secondary CTAs - FAQ section suggestions - SEO: meta title and meta description suggestions

### Press Release - Headline following press release conventions - Dateline and location - Lead paragraph (who, what, when, where, why) - Supporting quotes (provide placeholder guidance) - Company boilerplate placeholder - Media contact placeholder - Standard press release formatting

### Case Study - Title emphasizing the result - Customer overview (industry, size, challenge) - Challenge section - Solution section (what was implemented) - Results section with metrics (prompt user for data) - Customer quote placeholder - Call to action

## SEO Considerations (for web content)

For blog posts, landing pages, and other web-facing content: - Suggest a primary keyword based on the topic - Recommend keyword placement: headline, first paragraph, subheadings, meta description - Suggest internal and external linking opportunities - Recommend a meta description (under 160 characters) - Note image alt text opportunities

## Output

Present the draft with clear formatting. After the draft, include: - A brief note on what brand voice and tone were applied - Any SEO recommendations (for web content) - Suggestions for next steps (e.g., "Review with your team", "Add customer quotes", "Pair with a visual")

Ask: "Would you like me to revise any section, adjust the tone, or create a variation for a different channel?"