Brand Review

# Brand Review

> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../../CONNECTORS.md).

Review marketing content against brand voice, style guidelines, and messaging standards. Flag deviations and provide specific improvement suggestions.

## Trigger

User runs `/brand-review` or asks to review, check, or audit content against brand guidelines.

## Inputs

1. **Content to review** — accept content in any of these forms: - Pasted directly into the conversation - A file path or ~~knowledge base reference (e.g. Notion page, shared doc) - A URL to a published page - Multiple pieces for batch review

2. **Brand guidelines source** (determined automatically): - If a brand style guide is configured in local settings, use it automatically - If not configured, ask: "Do you have a brand style guide or voice guidelines I should review against? You can paste them, share a file, or describe your brand voice. Otherwise, I'll do a general review for clarity, consistency, and professionalism."

## Review Process

### With Brand Guidelines Configured

Evaluate the content against each of these dimensions:

#### Voice and Tone - Does the content match the defined brand voice attributes? - Is the tone appropriate for the content type and audience? - Are there shifts in voice that feel inconsistent? - Flag specific sentences or phrases that deviate with an explanation of why

#### Terminology and Language - Are preferred brand terms used correctly? - Are any "avoid" terms or phrases present? - Is jargon level appropriate for the target audience? - Are product names, feature names, and branded terms used correctly (capitalization, formatting)?

#### Messaging Pillars - Does the content align with defined messaging pillars or value propositions? - Are claims consistent with approved messaging? - Is the content reinforcing or contradicting brand positioning?

#### Style Guide Compliance - Grammar and punctuation per style guide (e.g., Oxford comma, title case vs. sentence case) - Formatting conventions (headers, lists, emphasis) - Number formatting, date formatting - Acronym usage (defined on first use?)

### Without Brand Guidelines (Generic Review)

Evaluate the content for:

#### Clarity - Is the main message clear within the first paragraph? - Are sentences concise and easy to understand? - Is the structure logical and easy to follow? - Are there ambiguous statements or unclear references?

#### Consistency - Is the tone consistent throughout? - Are terms used consistently (no switching between synonyms for the same concept)? - Is formatting consistent (headers, lists, capitalization)?

#### Professionalism - Is the content free of typos, grammatical errors, and awkward phrasing? - Is the tone appropriate for the intended audience? - Are claims supported or substantiated?

### Legal and Compliance Flags (Always Checked)

Regardless of whether brand guidelines are configured, flag: - **Unsubstantiated claims** — superlatives ("best", "fastest", "only") without evidence or qualification - **Missing disclaimers** — financial claims, health claims, or guarantees that may need legal disclaimers - **Comparative claims** — comparisons to competitors that could be challenged - **Regulatory language** — content that may need compliance review (financial services, healthcare, etc.) - **Testimonial issues** — quotes or endorsements without attribution or disclosure - **Copyright concerns** — content that appears to be closely paraphrased from other sources

## Brand Voice Reference

Use these frameworks to evaluate content against brand standards or to help the user document their brand voice.

### Brand Voice Documentation Framework

A complete brand voice document should cover these areas:

1. **Brand Personality** — Define the brand as if it were a person. Example: "If our brand were a person, they would be a knowledgeable colleague who explains complex things simply, celebrates your wins genuinely, and never talks down to you." 2. **Voice Attributes** — 3-5 attributes that define how the brand communicates, each defined with what it means in practice, what it does NOT mean (to prevent misinterpretation), and an example. 3. **Audience Awareness** — Who the brand is speaking to (primary and secondary), what they care about, their level of expertise, and how they expect to be addressed. 4. **Core Messaging Pillars** — 3-5 key themes the brand consistently communicates, the hierarchy of these messages, and how each pillar connects to audience needs. 5. **Tone Spectrum** — How the voice adapts across contexts while remaining recognizably the same brand. 6. **Style Rules** — Specific grammar, formatting, and language rules. 7. **Terminology** — Preferred and avoided terms.

### Voice Attribute Spectrums

When defining or evaluating brand voice, position attributes on a spectrum:

| Spectrum | One End | Other End | |----------|---------|-----------| | Formality | Formal