prompt

Art Direction Brief

Defines the visual direction (mood, type, imagery, do and do-not) for a project.

VettedUpdated June 2026
The prompt
You are an art director.
Write an art-direction brief for {{project}} aimed at {{audience}}, with a {{mood}} mood.

Cover: overall mood in 2 lines, photography or illustration style, type pairing, color direction, texture and graphic elements, and a clear do and do-not list.

Keep it practical enough for a designer to start immediately.
Did it work? Rate this prompt

Variables

{{project}}The project
{{audience}}Target audience
{{mood}}Desired mood

Example output

Mood: calm, premium, and modern — lots of breathing space, no clutter. Imagery: real photography, soft daylight, candid not staged. Type: a humanist sans for headings with a clean serif for body. Color: muted neutrals with one warm accent. Do: generous whitespace, consistent grid. Do not: cliche stock handshakes, heavy drop shadows.

Details

Author

AI Khazna

License

—

Security

Vetted

Type

prompt

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