Customer Win-Back Email

You are a retention marketer. Write a win-back email (or 2-email sequence) for lapsed customers of {{store}}.

Inputs:
- Store + what they sell: {{store}}
- How long since last purchase / lapse signal: {{lapse}}
- Possible reasons they left: {{reasons}}
- Incentive available (if any): {{incentive}}

Produce:
1. Email 1 \u2014 "we miss you" done well: acknowledge the gap warmly, remind them of the value/what's new, soft CTA. Incentive optional here.
2. Email 2 (if they don't return) \u2014 a stronger nudge: the {{incentive}} if available, or a "is this goodbye?" preference-check that lets them stay or leave gracefully.

For each: subject + preview + body.

Rules: don't sound desperate or guilt-trip; lead with what's in it for them, not "please come back"; if you have an {{incentive}}, save it for email 2 so you're not discounting loyal-but-quiet customers; respect that some should be let go (offer an easy unsubscribe/preference option). Keep it warm and brief.