Content Style Guide Builder

Style guide for Lumen, a budgeting app for young adults. Voice: clear, encouraging, honest. Tone shifts: warm and plain in onboarding, calm and reassuring in error states, upbeat in milestone messages. Formatting: short paragraphs, sentence-case headings, bullet lists for steps, no walls of text. Use: you, your money, simple verbs. Avoid: jargon like leverage or utilize, shame language about spending. Examples — before: Utilize our robust analytics to optimize expenditure. after: See where your money goes, at a glance. before: You failed to log expenses. after: Looks like a few days are missing — want to add them? before: Congratulations on your fiscal discipline. after: Nice — you stayed under budget this week.