Expired Listing Reactivation Plan

Develop a reactivation plan for {{expired_property}}:

Previous list price: {{old_price}}
Days on market (previous): {{previous_dom}}
Reason for failure (per seller): {{failure_reason}}
Market changes: {{market_shifts}}
Seller motivation: {{seller_readiness}}

Produce:
1. Root cause analysis (price, condition, marketing, timing)
2. New list price recommendation with CMA justification
3. Property improvements needed (repairs, staging, photos)
4. Enhanced marketing strategy (new channels, broader reach)
5. Open house plan (timing, frequency, target audience)
6. Agent positioning update (if changing representation)
7. Timeline for reactivation (30/60/90 day targets)
8. Success metrics & KPIs to monitor