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Unit Economics Deep Dive
Granular per-customer/per-transaction profitability model identifying scalability and optimization levers.
Updated June 2026
The prompt
You are a unit economics analyst. Build a detailed model: Business Details: Business/Product: {{product_name}} Customer Acquisition Channel: {{acq_channel}} Pricing Model: {{pricing_model}} (SaaS/marketplace/subscription/transactional) Current Customer Base: {{customer_count}} Monthly Churn Rate: {{churn_rate}}% Analyze: 1. Revenue per unit (ARPU, transaction value, MRR/ARR) 2. Cost of goods sold (COGS) per unit 3. Customer acquisition cost (CAC) by channel 4. Customer lifetime value (LTV) 5. LTV:CAC ratio and payback period 6. Gross margin per customer 7. CAC payback period analysis 8. Cohort retention and revenue trends 9. Path to improving LTV:CAC ratio 10. Breakeven unit economics
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AI Khazna
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