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Retention Cohort Variance Explainer
Compare retention curves across user cohorts to identify behavioral shifts and root causes of churn variance.
Updated June 2026
The prompt
I have retention data for cohorts: {{cohorts_description}}. Cohort A retention: {{cohort_a_curve}}, Cohort B retention: {{cohort_b_curve}}. Explain the divergence: (1) at which week/month do they separate, (2) hypothesize 3 root causes based on product/marketing differences, (3) suggest 2 experiments to test each hypothesis, (4) identify which cohort behavior is more predictive of LTV.
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Variables
Cohort definitions (signup date, segment, channel)Cohort A retention curve (% retained by week)Cohort B retention curve (% retained by week)Details
Author
AI Khazna
License
—
Security
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Type
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