Brand Guidelines

# Anthropic Brand Styling

## Overview

To access Anthropic's official brand identity and style resources, use this skill.

**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

## Brand Guidelines

### Colors

**Main Colors:**

- Dark: `#141413` - Primary text and dark backgrounds - Light: `#faf9f5` - Light backgrounds and text on dark - Mid Gray: `#b0aea5` - Secondary elements - Light Gray: `#e8e6dc` - Subtle backgrounds

**Accent Colors:**

- Orange: `#d97757` - Primary accent - Blue: `#6a9bcc` - Secondary accent - Green: `#788c5d` - Tertiary accent

### Typography

- **Headings**: Poppins (with Arial fallback) - **Body Text**: Lora (with Georgia fallback) - **Note**: Fonts should be pre-installed in your environment for best results

## Features

### Smart Font Application

- Applies Poppins font to headings (24pt and larger) - Applies Lora font to body text - Automatically falls back to Arial/Georgia if custom fonts unavailable - Preserves readability across all systems

### Text Styling

- Headings (24pt+): Poppins font - Body text: Lora font - Smart color selection based on background - Preserves text hierarchy and formatting

### Shape and Accent Colors

- Non-text shapes use accent colors - Cycles through orange, blue, and green accents - Maintains visual interest while staying on-brand

## Technical Details

### Font Management

- Uses system-installed Poppins and Lora fonts when available - Provides automatic fallback to Arial (headings) and Georgia (body) - No font installation required - works with existing system fonts - For best results, pre-install Poppins and Lora fonts in your environment

### Color Application

- Uses RGB color values for precise brand matching - Applied via python-pptx's RGBColor class - Maintains color fidelity across different systems