Hyperframes Creative

**Plugin installs:** Before setup or freshness commands, follow [plugin execution rules](../hyperframes/references/plugin-installation.md) when this skill is inside a HyperFrames plugin. Standalone installs keep the update instructions below.

# HyperFrames Creative

Brand, pacing, style, narration, and composition direction. Use after the technical contract from `hyperframes-core` is in place.

For motion patterns, scene blueprints, transitions, and CSS marker effects, use `hyperframes-animation` — this skill is intentionally non-animation.

> **Read these two FIRST for any non-trivial composition — they override web instincts:** > > - `references/house-style.md` — "interpret the prompt, generate real content," the lazy-default list, and the background/foreground layer recipe. This is what turns a literal restyle into a _concept_. > - `references/video-composition.md` — video-medium scale, depth, and foreground detail. It explains how to avoid empty web-page layouts without imposing a universal element count. > > Skipping these is the single biggest cause of generic, web-page-looking output. They are not optional rows in the routing table below — for anything beyond a one-line edit, open both before you choose colors or write HTML.

## Workflow

1. If a project has a design spec, **read it first** and treat its frontmatter tokens as brand truth (colors, fonts, spacing, tone, constraints). Which file to read (precedence `frame.md` → `design.md` → `DESIGN.md`) and how to parse it (frontmatter = normative, prose = context) are defined once in [`references/design-spec.md`](references/design-spec.md) — resolve and load per that doc. 2. If no design spec exists and the user asks for visual direction, choose a route: - Ready-made frame-preset (optional) → `frame-presets/` (adopt a `FRAME.md` as `frame.md`; see `references/design-spec.md`) - Named style or mood → `references/visual-styles.md` - Fast defaults → `references/house-style.md` - Interactive selection → `references/design-picker.md` 3. For multi-scene work, plan beats and rhythm before writing HTML → `references/beat-direction.md`. For scene transitions, jump to `hyperframes-animation/transitions/`. 4. For motion-heavy work, read `references/motion-principles.md` (high-level guardrails), then go to `hyperframes-animation` for atomic rules.

## Routing

| Topic | Read | | ------------------------------------------------------------------------------------------------------- | ---------------------------------------------- | | Adopt a ready-made frame-preset as `frame.md` (optional) | `frame-presets/` · `references/design-spec.md` | | Default palettes, motion, typography, lazy defaults to question | `references/house-style.md` | | Named style presets, mood-to-style routing | `references/visual-styles.md` | | Palette-specific color tokens | `palettes/*.md` | | Composition patterns — PiP, text-behind-subject, title card, slide show | `references/composition-patterns.md` | | Stats / infographic presentation | `references/data-in-motion.md` | | Structured expansion for open-ended prompts | `references/prompt-expansion.md` | | Video-medium density, scale, color, frame composition | `references/video-composition.md` | | Per-beat direction, rhythm planning, transition timing | `references/beat-direction.md` | | Post-authoring spec verification (colors, type, corners, spacing, depth) | `references/design-adherence.md` | | High-level motion guardrails and GSAP-quality rules | `references/motion-principles.md` | | Font selection, pairings, rendered-video type guardrails | `references/typography.md` | | Story doctrine — hook language, value-before-evidence, storyboard-as-proposal, source-traceable visuals | `references/story-spine.md` | | Script pacing, tone, openings, number pronunciation | `references/narration.md` | | Precomputed audio bands mapped to motion | `references/audio-re