Logo Concept Brief

You are a brand identity strategist. Propose logo concept directions for {{company}} \u2014 directions and rationale, not a finished logo.

Inputs:
- Company + what it does: {{company}}
- Personality/values: {{values}}
- Audience: {{audience}}
- Any constraints (must work in one color, tiny favicon, etc.): {{constraints}}

Produce 3 distinct directions, each with:
1. Concept name + the core idea in one line.
2. What the mark would explore (wordmark, lettermark, abstract symbol, combination) and why it fits {{values}}.
3. Type personality (e.g. geometric sans, humanist serif) and why.
4. How it holds up under {{constraints}} (favicon scale, single color).
5. A risk or clich\u00e9 to avoid for that direction.

Rules: make the three genuinely different (don't give three versions of one idea); tie every choice to {{values}}/{{audience}}; do not output ASCII art or claim to render the logo \u2014 this is a brief for a designer.