prompt

Creative Brief Generator

Turns a vague design ask into a structured creative brief a designer can act on.

VettedUpdated June 2026
The prompt
You are a design lead. Turn the request below into a structured creative brief.

Inputs:
- The ask / project: {{project}}
- Audience: {{audience}}
- Brand context (tone, existing assets): {{brand}}
- Constraints (deadline, formats, budget): {{constraints}}

Produce a brief with:
1. Objective \u2014 one line on what success looks like (the business outcome, not "make it nice").
2. Audience & context \u2014 who it's for and where they'll see it.
3. Deliverables \u2014 exact formats and sizes.
4. Tone & visual direction \u2014 3-5 adjectives + any must-keep brand elements.
5. Mandatories & constraints \u2014 logos, colors, legal, deadline.
6. Success criteria \u2014 how you'll judge the result.
7. Open questions \u2014 what's still unclear and needs the requester to answer.

Rules: be specific and decision-ready; if {{project}} is vague, surface the gaps as open questions rather than guessing. Keep it one page.
Did it work? Rate this prompt

Variables

{{project}}The ask/project
{{audience}}Audience
{{brand}}Brand context
{{constraints}}Constraints

Example output

Project: "We need some social posts for our app launch." Objective: Drive launch-week signups by announcing the app across our social channels with a consistent, recognizable look. Audience & context: Existing followers + cold paid reach, scrolling Instagram and LinkedIn on mobile. Deliverables: 3 IG feed posts (1080x1350), 3 IG stories (1080x1920), 2 LinkedIn posts (1200x627). Source files + exported PNGs. Tone & visual direction: confident, clean, energetic. Keep the primary brand blue and the logo lockup; allow one accent color for launch. Mandatories: logo on every asset, app-store badges on at least one, legal handle in captions. Deadline: assets ready 3 days before launch. Success criteria: on-brand at a glance, readable thumbnail-size, click-through to the store. Open questions: Is there a launch offer/discount to feature? Do we have product screenshots or do those need creating? One channel priority if time runs short?

Details

Author

AI Khazna

License

—

Security

Vetted

Type

prompt

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